Brand story

D&H stands for “Dryfish&Healthy”. We pursue good health for our consumers with clean dried seafood. We are growing diversifying our businesses based on the seafood industry, including by expanding existing markets, leading in the seafood cluster, and branding South Coast seafood.

We emphasize the value of nature and manufacture high-quality seafood from clean waters and local specialties. All products are made with carefully selected all-natural ingredients to capture nature’s freshness and purity. We produce in a sustainable way that honors the cycles and harmony of nature, and we aim to provide our customers with healthy, safe choices.

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Seafood cluster business

Export-focused marketing strategy

Shifting strategies in domestic market sales

Branding seafood products from the South Coast

Development of dried seafood-themed products

Dried anchovies are a specialty of Changwon and are derived from the pristine waters off the southern coast (where anchovies are abundant). Their flesh is tender, with a deep aroma and flavor, and a high quality. The Anchovy Fishery Cooperative has a long history of fishing, producing, wholesaling, and distribution in Changwon starting in 1909. In particular, dried anchovies, known as the king of calcium, contain a variety of nutrients including protein, EPA, DHA, and DMAE (a precursor to acetylcholine, which increases neurotransmitter levels in the brain involved in memory and learning). These dried anchovies are processed into raw ingredients to provide honest, wholesome foods for a wide range of consumers.

Brand story

Seafood cluster business

Export-focused marketing strategy

Shifting strategies in domestic market sales

Branding seafood products from the South Coast

Development of dried seafood-themed products

Seafood cluster business

Export-focused marketing strategy

Shifting strategies in domestic market sales

Branding seafood products from the South Coast

Development of dried seafood-themed products

CI